When IDFA Is Gone, What Should Take Its Place?

The biggest casualty of Apple's changes to IDFA are mobile app publishers who rely on advertising to generate revenue IDFA plays a critical role in attributing

This new development requires active and explicit consent for access to a device's identifier for advertisers , meaning publishers need permission

idfa android A collection of mobile app marketing terms and their meaning

lagan meaning hindi This means the IDFA gives users more choice and control over their privacy while fulfilling the need for advertisers to accurately attribute