What Changes to Apple's IDFA Mean for Marketing

What is IDFA and why is this iOS update important? idfa meaning That means that for each app a user has, they are defined with a different ID in the iOS ecosystem Apple's Changes to IDFA System Impact idfa android This means that users have the option to opt-out of IDFA tracking on their iOS devices by going to their device's settings and selecting Privacy, then

meaning of big daddy However, although the date is still TBD, it doesn't mean that advertisers can relax Now, by default, IDFA tracking will be turned off, which means users now